How to Create Urgency and FOMO in Fundraising

How to Create Urgency and FOMO in Fundraising

Marketing is a science that implies the use of numerous economic concepts and tools of social psychology. You can take advantage of the human behavior and patterns in order to enhance your overall marketing plan. The business world follows supply and demand, where market equilibrium occurs when demand equals supply. In fundraising, this concept applies … Read more

Building a Fundraising Roadmap for Your Startup

Building a Fundraising Roadmap for Your Startup

Seed funding or seed capital is the initial capital (also called initial funding) invested by the entrepreneurs or founders to commence a business or a project and includes the operational costs in the start-up phase. They include the founders, friends and family, and angel investors. The capital needed varies by company type and demands, so … Read more

Storytelling Techniques That Win Early-Stage Funding

Storytelling Techniques That Win Early-Stage Funding

Capital funding of a startup is obtaining finance to grow and develop a new business venture, transforming an innovative idea to the state of a viable firm. Most startups require initial funding that they might use to pay off the start-up costs like products development, conducting market researches, recruiting employees and expanding their business operations. … Read more

How to Craft the Perfect Pitch Deck for Investors

How to Craft the Perfect Pitch Deck for Investors

DocSend Emerging Companies Index investigates the dynamic of the venture capital investors. As one of the revelations, the information in the data shows that investors are not taking up to 3 minutes in going through your pitch anymore. And that assuming that you make it. In brief, in case your presentation does not captivate investors … Read more

How Family and Friends Can Help Fund Your Startup (Safely)

How Family and Friends Can Help Fund Your Startup (Safely)

Investing in start ups will result in high returns, as long as one is capable of assuming high risk. The entrepreneurial startups are innovative firms, which aim at alleviating a problem or satisfying a need, and this is why such startups are high potential. In the present article we define what startup financing is, who … Read more